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Welcome to the Why Urology podcast with Dr. Todd Brandt.

This podcast is my personal attempt to teach you about your genito-urinary tract, what can go wrong, and how your urologist may just become your superhero.

The name of the podcast comes from my ongoing need to answer the question that I get so often from patients, friends, and family, “Why Urology? Why did you choose to become a urologist?”

May 9, 2021

We live in a social media-driven world. Facebook, twitter, Linked In, Instagram, YouTube, TikTok and many other platforms vie for our attention, and of course the advertising dollar.  Medical practices have been trying to figure out social media, medical review sites, and online marketing for years now.  Sadly, it is necessary for businesses to seek out the likes, and thumbs ups, shares, subscribes, stars or whatever other rating system is out there just to keep up.

Enter content marketing as an antidote to chasing likes online.

The idea of content marketing as I understand it is this. A business and professionals in business can earn credibility and trust through online content in the form of blog posts, videos, pictures, and websites that establishes authority and expertise within a certain field. Trust is then developed with a potential new client, customer, or a patient online well before any face-to-face meeting or phone call to that business or professional.

If I am a plumber, for instance, I can make videos and post them online that show you how to troubleshoot a clogged drain. Not only am I being helpful to you when your drain is clogged, but you may end up calling me to help when it is beyond the simple do it yourself fix.

We can apply the same idea to our medical practices, at least that was my thought when I got the idea for this podcast as well as other forms of online content creation.

In this episode I share 5 principles that I think are important when we think about how to create online content marketing. 

Here are the five principles:

  1. Share information and solve problems
  2. Tell a story
  3. Choose one form of content as the foundation
  4. Reimagine content
  5. Keep a schedule

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